Dama Dama
Transforming a record label into a creative hub and lifestyle brand
The challenge: expanding beyond music to build a sustainable brand
Dama Dama had built a reputation for quality music releases but lacked brand visibility, engagement, and commercial expansion. As an independent label, it relied solely on music sales without a clear strategy for growth. There was an opportunity to evolve Dama Dama into a multi-faceted creative brand, integrating music, design, and commerce to build deeper audience relationships and unlock new revenue streams. The challenge was clear: reposition Dama Dama from a niche record label into a creative hub - a platform that could thrive beyond music through strong branding, digital presence, and community-driven storytelling.
The Solution: A multi-faceted creative & growth strategy
I led the complete transformation of Dama Dama, redefining its brand strategy, developing its e-commerce ecosystem, and implementing a growth marketing plan to scale its impact. Dama Dama was repositioned as a creative hub and lifestyle brand that blended music with visual storytelling, merchandise, and culture. The new strategy shifted its focus from just releases to a community-driven brand experience, reinforcing its artistic identity while expanding its reach.
The challenge: expanding beyond music to build a sustainable brand
Dama Dama had built a reputation for quality music releases but lacked brand visibility, engagement, and commercial expansion. As an independent label, it relied solely on music sales without a clear strategy for growth. There was an opportunity to evolve Dama Dama into a multi-faceted creative brand, integrating music, design, and commerce to build deeper audience relationships and unlock new revenue streams. The challenge was clear: reposition Dama Dama from a niche record label into a creative hub - a platform that could thrive beyond music through strong branding, digital presence, and community-driven storytelling.
The Solution: A multi-faceted creative & growth strategy
I led the complete transformation of Dama Dama, redefining its brand strategy, developing its e-commerce ecosystem, and implementing a growth marketing plan to scale its impact. Dama Dama was repositioned as a creative hub and lifestyle brand that blended music with visual storytelling, merchandise, and culture. The new strategy shifted its focus from just releases to a community-driven brand experience, reinforcing its artistic identity while expanding its reach.
The challenge: expanding beyond music to build a sustainable brand
Dama Dama had built a reputation for quality music releases but lacked brand visibility, engagement, and commercial expansion. As an independent label, it relied solely on music sales without a clear strategy for growth. There was an opportunity to evolve Dama Dama into a multi-faceted creative brand, integrating music, design, and commerce to build deeper audience relationships and unlock new revenue streams. The challenge was clear: reposition Dama Dama from a niche record label into a creative hub - a platform that could thrive beyond music through strong branding, digital presence, and community-driven storytelling.
The Solution: A multi-faceted creative & growth strategy
I led the complete transformation of Dama Dama, redefining its brand strategy, developing its e-commerce ecosystem, and implementing a growth marketing plan to scale its impact. Dama Dama was repositioned as a creative hub and lifestyle brand that blended music with visual storytelling, merchandise, and culture. The new strategy shifted its focus from just releases to a community-driven brand experience, reinforcing its artistic identity while expanding its reach.
Client
Dama Dama
Services
Brand Strategy
Creative Direction
Industry
Creative
