Virgin StartUp

Client Overview

Virgin StartUp is a not-for-profit arm of the Virgin Group, created to support new entrepreneurs in starting and scaling businesses across the UK. Through startup loans, mentorship programs, and educational resources, the platform has become a foundational support system for thousands of founders navigating their earliest stages.

The Challenge

Despite its impact, the original Virgin StartUp platform presented major UX and usability issues, especially around the startup loan application process. The user journey was fragmented and confused, causing high drop-off rates. Mobile users struggled with responsiveness, and key content was buried under unclear navigation. The challenge was to completely overhaul the UX - transforming a form-heavy experience into an intuitive, confidence-building flow that would empower users, increase loan applications, and reflect the trust and credibility of the Virgin brand.

Client Overview

Virgin StartUp is a not-for-profit arm of the Virgin Group, created to support new entrepreneurs in starting and scaling businesses across the UK. Through startup loans, mentorship programs, and educational resources, the platform has become a foundational support system for thousands of founders navigating their earliest stages.

The Challenge

Despite its impact, the original Virgin StartUp platform presented major UX and usability issues, especially around the startup loan application process. The user journey was fragmented and confused, causing high drop-off rates. Mobile users struggled with responsiveness, and key content was buried under unclear navigation. The challenge was to completely overhaul the UX - transforming a form-heavy experience into an intuitive, confidence-building flow that would empower users, increase loan applications, and reflect the trust and credibility of the Virgin brand.

Client Overview

Virgin StartUp is a not-for-profit arm of the Virgin Group, created to support new entrepreneurs in starting and scaling businesses across the UK. Through startup loans, mentorship programs, and educational resources, the platform has become a foundational support system for thousands of founders navigating their earliest stages.

The Challenge

Despite its impact, the original Virgin StartUp platform presented major UX and usability issues, especially around the startup loan application process. The user journey was fragmented and confused, causing high drop-off rates. Mobile users struggled with responsiveness, and key content was buried under unclear navigation. The challenge was to completely overhaul the UX - transforming a form-heavy experience into an intuitive, confidence-building flow that would empower users, increase loan applications, and reflect the trust and credibility of the Virgin brand.

Empowering entrepreneurs by simplifying the startup loan journey

Client Overview

The Challenge

Client Overview

The Challenge

Client Overview

The Challenge